Minimum Advertised Price Policy

Cres Cor Minimum Advertised Price Policy

Cres Cor will notify Resellers at least thirty (30) days in advance of any change to the MAP Price, and Resellers must implement the new MAP Price by the end of such thirty (30) day period. 

Cres Cor is establishing this Policy unilaterally without Reseller involvement. The terms of this Policy are non-negotiable and will not be altered or suspended for any particular Reseller(s).
Cres Cor will not discuss any conditions or acceptance of, and or related to this Policy.

Other Policy Terms: This Policy will be enforced by Cres Cor in its sole discretion. Violations of this Policy may result in sanctions up to and including termination of any rebates – program discounts – and repeat offenders risk the loss of our business relationship. This MAP policy will apply to any activity which Cres Cor determines, in its sole and absolute discretion, is designed or intended to circumvent the intent of this MAP policy.

Authorized Cres Cor distributors or Resellers are responsible for communicating the minimum advertised prices of the Cres Cor products, the terms of this Policy and any future modifications to their dealer customers and others who may resell Cres Cor products that Cres Cor supplied to the authorized distributor.

Required Disclosure of all Company Names Reseller (Internet) acknowledges full disclosure of all its corporate names and business names under its control (including DBA’s) to Cres Cor.
 Cres Cor is not acting to restrict the price a dealer can sell product. The final sell price is at the discretion of the selling party.Cres Cor’s requirement only impacts the price that a product may be advertised at. 

Cres Cor Minimum Advertised Price Policy - Reseller shall be knowledgeable of Cres Cor products and be able to inform customers on features and to answer operational questions. Reseller shall professionally and properly promote Cres Cor products on their company website and within their showroom locations. All images of Cres Cor products will properly represent the products. This MAP policy applies strictly to advertised prices. The MAP policy does not establish maximum advertised prices. All Reseller’s may offer Cres Cor products at any price in excess of the MAP established for each product.

1. The minimum advertised prices for Cres Cor branded products are as follows:

2. This MAP policy is not applicable to service parts.

3. No advertisement may use the terms “minimum advertised price” or “MAP” in connection with Cres Cor products, or refer to the existence of a policy that prevents the Reseller from advertising a lower price for Cres Cor products, such as: “Click here for lower price” “See lower price in cart” “Add to cart for lower price” “Chat for price” “Text for price” “Log in for price” “Email for a better price” “Call for price” or similar language. Any other Internet advertising such as split-screen, side by side advertising, pop up, pop under, banner, boxed, floating, and similar strategies will be flagged if the policy is violated.

4. Enforcement of the Policy Cres Cor reserves the right to impose penalties if Cres Cor, at its sole discretion, believes that: a Reseller has violated the provisions of this policy; or a Reseller has engaged in any activity that Cres Cor determines, at its sole discretion, is designed or intended to circumvent the intent of this policy. For Resellers purchasing from distribution, and not via the Logistics Partner program, penalties will be imposed on the Distributor, who may then impose penalties on the Reseller based on their commercial agreement. Cres Cor will take the following actions, which will apply to all Resellers, should a Reseller fail to comply with this Policy: